Step 1: Introduce Your Idea
Tell us about your concept and anyone involved with pursuing the venture.
Step 4: Devise an Interview Strategy
Decide what customer segment you will explore, what hypotheses you will test and what questions you will ask.
Step 2: Build a Value Proposition
Create a value proposition and hypothesize what customers need. Update your Business Model Canvas.
Step 5: Conduct Interviews
Interview 5 potential customers to get insight into your market.
Step 3: Competitive Analysis
Research who your customers are, your market and the competitors in the field.
Meet the Experts
Review your deliverables and interview data with new venture managers to determine the next hypothesis to validate.
Elevate and Accelerate
Complete the I-Corps Sites application & submit or get additional milestones for Starting Line.
Learn how to turn your idea into a business:
Complete the program and receive: