Step 1
Recommended:
- TED talks on The Search for "aha!" Moments and Secrets of Success in 8 Words
Step 2
- Udacity How to Build a Startup (Video Lessons 2, 5, and 6)
- Developing Value Propositions and Hypotheses Quick Reference Guide on Customers and Value Props (pdf)
- How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger" (33:32) on uniqueness, scaling up, apologizing, and selling.
Step 3
- Udacity How to Build a Startup (Video Lesson 4)
- TedxTalk: Love Your Competitors - How Great Businesses do Strategy (17:38)
- How to develop competitive advantage for your business? (4:44)
- MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 1 (5:50)
- MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 2 (5:28)
Worksheets:
- First, complete Competitive Analysis Worksheet
- Next, complete Competitive Positioning Worksheet
Step 4
- For a quick reminder on the 9 blocks of the Business Model Canvas check out this fast Explanation of the Business Model Canvas (2:19) or Udacity How to Build a Startup (Lesson 3)
- Read the UARF blog post on the philosophy and some tactics of customer discovery.
- YouTube video on formulating questions for customer discovery by Techstars. (6:59)
- Sample Market Validation Questions by Jumpstart Inc.
- Some of our favorite best practices for finding and interviewing customers summarized in PowerPoint slides
- TED talk on Have a Wicked Problem? First, Tell Me How to Make Toast (9:05)
Worksheets:
- First, complete Business Model Canvas (BMC)
- Next, complete Interview Strategy Worksheet
Step 5
- Intro to Interviewing Info Sheet by an Northeast Ohio Angel Investor.
- Talking to Humans book (pdf)
- TED talks on 5 Ways to Listen Better (7:50)
- TED talk on 10 Ways to Have Better Conversation (11:44)
Worksheet
PROGRAMS |