Step 1

Recommended:

• TED talks on The Search for "aha!" Moments and  Secrets of Success in 8 Words

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Step 2

• Udacity How to Build a Startup (Video Lessons 2, 5, and 6)
• Developing Value Propositions and Hypotheses Quick Reference Guide on Customers and Value Props (pdf)

• How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger" ​(33:32) on uniqueness, scaling up, apologizing, and selling.

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Step 3

• Udacity How to Build a Startup (Video Lesson 4)
• TedxTalk: Love Your Competitors - How Great Businesses do Strategy (17:38) 
• How to develop competitive advantage for your business? (4:44)
• MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 1 (5:50) 
  
• MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 2 (5:28)

​Worksheets:

• First, complete Competitive Analysis Worksheet
• Next, complete Competitive Positioning Worksheet

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Step 4

• For a quick reminder on the 9 blocks of the Business Model Canvas check out this fast Explanation of the Business Model Canvas (2:19) or Udacity How to Build a Startup (Lesson 3)
• Read the UARF blog post on the philosophy and some tactics of customer discovery. 
• YouTube video on formulating questions for customer discovery by Techstars. (6:59)
• Sample Market Validation Questions by Jumpstart Inc
• Some of our favorite best practices for finding and interviewing customers summarized in PowerPoint slides​
• TED talk on Have a Wicked Problem? First, Tell Me How to Make Toast (9:05)

Worksheets:

• First, complete Business Model Canvas (BMC)
• Next, complete Interview Strategy Worksheet

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Step 5

• Intro to Interviewing Info Sheet by an Northeast Ohio angel investor ​
• ​Talking to Humans book (pdf)
• TED talks on 5 Ways to Listen Better (7:50)
• TED talk on 10 Ways to Have Better Conversation (11:44)

Worksheet

• Sample Interview Notes Worksheet

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