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Starting   Line   Resources
Documents   &   Links

Step 1
Recommended:
  • TED talks on The Search for "aha!" Moments and  Secrets of Success in 8 Words

Step 2
  • Udacity How to Build a Startup (Video Lessons 2, 5, and 6)
  • Developing Value Propositions and Hypotheses Quick Reference Guide on Customers and Value Props (pdf)
  • How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger" ​(33:32) on uniqueness, scaling up, apologizing, and selling.

Step 3
  • Udacity How to Build a Startup (Video Lesson 4)
  • TedxTalk: Love Your Competitors - How Great Businesses do Strategy (17:38) 
  • How to develop competitive advantage for your business? (4:44)
  • MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 1 (5:50) 
  • MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 2 (5:28)
​Worksheets:
  • First, complete Competitive Analysis Worksheet
  • Next, complete Competitive Positioning Worksheet

Step 4
  • For a quick reminder on the 9 blocks of the Business Model Canvas check out this fast Explanation of the Business Model Canvas (2:19) or Udacity How to Build a Startup (Lesson 3)
  • Read the UARF blog post on the philosophy and some tactics of customer discovery. 
  • YouTube video on formulating questions for customer discovery by Techstars. (6:59)
  • Sample Market Validation Questions by Jumpstart Inc
  • Some of our favorite best practices for finding and interviewing customers summarized in PowerPoint slides​
  • TED talk on Have a Wicked Problem? First, Tell Me How to Make Toast (9:05)
Worksheets:
  • First, complete Business Model Canvas (BMC)
  • Next, complete Interview Strategy Worksheet

Step 5
  • Intro to Interviewing Info Sheet by an Northeast Ohio angel investor ​
  • ​Talking to Humans book (pdf)
  • TED talks on 5 Ways to Listen Better (7:50)
  • TED talk on 10 Ways to Have Better Conversation (11:44)
Worksheet
  • Sample Interview Notes Worksheet


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  • Home
  • About Us
  • Programs
    • Starting Line
    • I-Corps
    • STRIDE
    • Licensing
    • Startup Support
    • ARCHAngels
    • Internships
    • StartupBus
  • Portfolio
  • Blog