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Step 1
Recommended:
TED talks on
The Search for "aha!" Moments
and
Secrets of Success in 8 Words
Step 2
Udacity
How to Build a Startup
(Video Lessons 2, 5, and 6)
Developing Value Propositions and Hypotheses
Quick Reference Guide on Customers and Value Props
(pdf)
How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger"
(33:32) on uniqueness, scaling up, apologizing, and selling.
Step 3
Udacity How to Build a Startup
(Video Lesson 4)
TedxTalk: Love Your Competitors - How Great Businesses do Strategy
(17:38)
How to develop competitive advantage for your business?
(4:44)
MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 1
(5:50)
MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 2
(5:28)
Worksheets:
First, complete
Competitive Analysis Worksheet
Next, complete
Competitive Positioning Worksheet
Step 4
For a quick reminder on the 9 blocks of the Business Model Canvas check out this fast
Explanation of
the Business Model Canvas
(2:19) or
Udacity How to Build a Startup
(Lesson 3)
Read the
UARF blog post
on the philosophy and some tactics of customer discovery.
YouTube video on
formulating questions for customer discovery by Techstars.
(6:59)
Sample Market Validation
Questions by Jumpstart Inc
Some of our favorite best practices for finding and interviewing customers summarized in
PowerPoint slides
TED talk on
Have a Wicked Problem? First, Tell Me How to Make Toast
(9:05)
Worksheets:
First, complete
Business Model Canvas (BMC)
Next, complete
Interview Strategy Worksheet
Step 5
Intro to Interviewing Info Sheet
by an Northeast Ohio angel investor
Talking to Humans
book (pdf)
TED talks on
5 Ways to Listen Better
(7:50)
TED talk on
10 Ways to Have Better Conversation
(11:44)
Worksheet
Sample Interview Notes Worksheet
Home
About Us
Programs
Starting Line
I-Corps
STRIDE
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ARCHAngels
Internships
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StartupBus
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Calendar