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Program Topics

Before Session 1
Deliverables:

• Review and sign Non-Disclosure Agreement 
• Watch Lectures 1.5A and 1.5B: Business Models and Customer Development.​
• Conduct 3 customer interviews
• Prepare a 90-second elevator pitch presentation

Session 1
Class Topics:

• Introduction of Program
• Business Model Canvas Basics
• Forming Customer and Value Proposition Hypothesis ​

Deliverables for following week:

• Watch Lecture 1: What We Know Now and Lecture 3: Customer Segments
• Week 1 Workbook to document hypotheses on customer segment and value proposition
• Conduct 3 additional customer interviews (total of 6)

Session 2
Entrepreneurial Leads meet with I-Corps Administrators to go over customer segment and value proposition hypotheses
Deliverables for following week:​

• Watch Lecture 2: Value Proposition
• Conduct 3 additional customer interviews (total of 9)
• Prepare for 5-minute Q&A using Presentation Template #1

​Session 3
Class Topics:

• Customer Interviewing Techniques
• Market Research

Deliverables for following week:

• Watch Lecture 4: Channels and Lecture 5: Customer Relationships
• Week 3 Workbook documenting interview strategy
• Conduct 3 additional customer interviews (total of 12)
• Market Research Form

Session 4
Entrepreneurial Leads meet with I-Corps Administrators to discuss progress during the program, interview feedback and any next steps.
Deliverables for following week​:​

• Competitive Products Form
• Conduct 3 additional customer interviews (total of 15)
• Prepare for 5-minute Q&A using Presentation Template #1
• Client Engagement Letter
• University Budget Form or W-9 Form

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​Session 5​
Class Topics:

• Personas, Profiles & Work Flow Maps ​

Deliverables for following week:

• Week 5 Workbook documenting customer profile and work flow map.
• Competitive Products Form
• Conduct 3 additional customer interviews (total of 18)

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​ Session 6 
Class Topics:

• Panel of past I-Corps Entrepreneurs

Deliverables for following week:

• Conduct 3 additional customer interviews (total of 21)
• Prepare final presentation using Presentation Template #2

Optional:

• Practice presentation with I-Corps Instructors

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Session 7
All teams present their potential markets to group
Deliverables for future weeks:

• Final budget reporting
• Milestones