Elevate your business concept in 5 easy steps!​

​Step 1: Introduce Your Idea

Tell us about your concept and anyone involved with pursuing the venture.

Step 4: Devise an Interview Strategy

Decide what customer segment you will explore, what hypothesis you will test and what questions you will ask.

Step 2: Build a Value Proposition

Create a value proposition and hypothesize what customers need. Update your business model canvas.

​Step 5: Conduct Interviews​

Interview 5 potential customers to get insight into your market.

​Step 3: Competitive Analysis

Research who your customers are, your market and the competitors in the field.

Bonus Step:

Meet the Experts
   Review your deliverables and interview    
data with new venture managers to determine the next hypothesis to validate.

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Elevate and Accelerate
   Complete the I-Corps Sites application & submit or get additional milestones for Starting Line.

By the end of this program, you will have: 

• Learned about business and how to apply best practices on the Business Model Canvas
• Acquired clarity on your customer through interviewing
• Created a competitive analysis​ for market insight​

Apply To Starting Line Now!

Why participate in Starting Line?

​
​Learn how to turn your idea into a business:

• Step-by-step validated process for testing your business idea
• Work with experienced UARF new venture managers
• Prepare for other accelerator programs

Complete the program and receive:

• Startup legal advice from UA's SEED Clinic
• Mentoring from UARF new venture managers
• 10% bonus on application score when applying to I-Corps accelerator
  
• ​And more...

Climb your way to the top of the pyramid by completing all five steps.
Compete with other entrepreneurs to race to Step 5. 
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To win the grand prize, you'll need to develop your business model, incorporate market insight from customer interviews, conduct competitive research and pitch your startup idea to our panel of entrepreneurial experts. This is the perfect place to start investigating your business concept and level up your idea!