Step 1
Recommended Resources:
- TED talks on The Search for "aha!" Moments and Secrets of Success in 8 Words
Step 2
Watch the following videos:
Required (videos are only 1-2 minute in length)
Recommended Resources:
Required (videos are only 1-2 minute in length)
- https://youtu.be/L95wRGOpOq4 - Business Model
- https://youtu.be/_NdOV9Fsp3s – Value Proposition
- https://youtu.be/qTKfvPZS864 - Customer Segments
Recommended Resources:
- Developing Value Propositions and Hypotheses Quick Reference Guide on Customers and Value Props (pdf)
- How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger" (33:32) on uniqueness, scaling up, apologizing, and selling.
Step 3
Worksheets:
Recommended Resources:
- First, complete Competitive Analysis Worksheet
- Next, complete Competitive Positioning Worksheet
Recommended Resources:
- TedxTalk: Love Your Competitors - How Great Businesses do Strategy (17:38)
- How to develop competitive advantage for your business? (4:44)
- MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 1 (5:50)
- MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102: Chart Your Competitive Position Pt 2 (5:28)
Step 4
Worksheet:
Recommended Resources:
Recommended Resources:
- Read the UARF blog post on the philosophy and some tactics of customer discovery.
- YouTube video on formulating questions for customer discovery. (6:59)
- Sample Market Validation Questions by Jumpstart Inc.
Step 5
Worksheet
Recommended Resources:
Recommended Resources:
- TED talks on 5 Ways to Listen Better (7:50)
- TED talk on 10 Ways to Have Better Conversation (11:44)