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Starting Line Resources
Documents & Links

Step 1

Recommended Resources:
  • TED talks on The Search for "aha!" Moments and  Secrets of Success in 8 Words

Step 2
Watch the following videos:
Required (videos are only 1-2 minute in length)
  • https://youtu.be/L95wRGOpOq4 - Business Model
  • https://youtu.be/_NdOV9Fsp3s – Value Proposition
  • https://youtu.be/qTKfvPZS864 - Customer Segments
​
​Recommended Resources:
  • Developing Value Propositions and Hypotheses Quick Reference Guide on Customers and Value Props (pdf)
  • How I Built This episode "Instagram: Kevin Systrom & Mike Kreiger" ​(33:32) on uniqueness, scaling up, apologizing, and selling.

Step 3
Worksheets:
  • First, complete Competitive Analysis Worksheet
  • Next, complete Competitive Positioning Worksheet

​Recommended Resources:
  • TedxTalk: Love Your Competitors - How Great Businesses do Strategy (17:38) 
  • How to develop competitive advantage for your business? (4:44)
  • MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 1 (5:50) 
  • MIT’s (Massachusetts Institute of Technology) Entrepreneurship 102:  Chart Your Competitive Position Pt 2 (5:28)

Step 4
​Worksheet:
  • Interview Strategy Worksheet

Recommended Resources:
  • Read the UARF blog post on the philosophy and some tactics of customer discovery. 
  • YouTube video on formulating questions for customer discovery. (6:59)
  • Sample Market Validation Questions by Jumpstart Inc.

Step 5
Worksheet
  • Sample Interview Notes Worksheet

​Recommended Resources:

  • TED talks on 5 Ways to Listen Better (7:50)
  • TED talk on 10 Ways to Have Better Conversation (11:44)

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  • Home
  • About Us
    • Licensing
    • Internships
    • Giveaway
  • Programs
    • Starting Line
    • I-Corps
    • Spark Fund
    • STRIDE
    • ARCHAngels
    • Startup Support
  • Portfolio
  • Blog
  • News